Geolocation is the process of tracking a device’s location using a GPS, cell phone towers, WiFi access points or a combination of all these. In essence, IP addresses have become the standard identifier that allows information to be sent between devices on a network they contain location information and make devices accessible for communication. IP address has two main functions, the first being host or networking identification, and the second being location addressing. They are mathematically produced and allocated by the Internet Assigned Numbers Authority (IANA), a member of the Internet Corporation for Assigned Names and Numbers (ICANN). This has become an essential part of how the internet works. The IP address number system was introduced so as to be able to identify every computer, router and website on the internet. An example of an IP address would be 68.178.14.512. Each number in the set can range from 0 to 255. These numbers are not random and are expressed as a set of four numbers. The addresses allow these devices to connect to one another and transfer data on a local network or over the internet.Įach address is a string of numbers and periods that are attached to your internet usage. These data allows you to legally gain advanced website analytics to improve campaign success, lead generation, spam prevention, and for restricting access based on location.Īn IP address (Internet Protocol Address) is a unique set of number strings or address identifier that identifies a device on the internet or a local network. Just enter one or more IP addresses into the tool, (up to 20 IP address at once) and you will get location data that pinpoint a website user to a city, down to latitude and longitude coordinates. Geo IP Locator from SEOCentralTools allows you to track the location of a computer terminal’s geographic location, by identifying the electronic access point or IP addresses your website visitors are using to visit your website. So when you look up an IP address, you get a pair of coordinates that are the location of that IP address. Geolocation uses positioning systems based on internet protocol address or IP address to track any internet user's location down to latitude and longitude coordinates, or more practically, a physical address.
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